Natulim Review: Is Italy's Favourite Plastic-Free Cleaning Brand Worth It?
Natulim replaces bulky plastic bottles with dissolvable sheets, Ecolabel dishwasher tablets and refillable cardboard packs. We went through every product page, ingredient list, certification and more than 4,000 verified buyer ratings to tell you which products earn their place in your cupboard — and which are just nice-to-have.
Our top picks
Laundry Sheets
Pre-dosed, plastic-free laundry strips that double as softener.
Dishwasher Tablets
EU Ecolabel-certified, fragrance-free all-in-one tablets.
Floor Cleaner Sheets
One sheet in the bucket cleans the whole house — no rinse needed.
Side-by-side comparison
| Product | Our score | Buyer rating | Price | Cost per use | Best for |
|---|---|---|---|---|---|
| Laundry Sheets | 9.1/10 | 4.55/5 (2,746) | €11.95 | ≈ €0.29 per wash (less in multi-packs) | Best overall |
| Dishwasher Tablets | 9.3/10 | 4.66/5 (905) | €19.95 | ≈ €0.33 per wash | Highest rated |
| Floor Cleaner Sheets | 8.5/10 | 4.38/5 (214) | €9.00 | ≈ €0.15 per clean with the 1+1 offer | Best value |
| Oxi White | 8.7/10 | 4.48/5 (65) | €11.10 | 2 teaspoons per load | Best add-on for whites |
Buyer ratings are the averages shown on natulim.it product pages. Our scores weigh value, certifications, ingredient transparency, ease of use and the consistency of buyer feedback.
Who is Natulim?
Natulim was started in Barcelona in 2020 by David Weiss Mora and LluÃs Montull after they realised that most plastic detergent bottles never get recycled. Their first product was a laundry detergent in sheet form; the range now covers laundry, dishwasher, floors and multi-purpose cleaning. Since 2023 the sheets are made in the company's own factory in Taradell (Catalonia), which runs on renewable energy and has a capacity of around 2.4 million washes a month.
The Italian store has over 30,000 customer families and an overall rating of about 4.5–4.7 out of 5. The brand has also been covered by the Italian consumer association Altroconsumo in its concentrated-detergent comparisons.
What we like — and what to watch
Strengths
- Real certifications: EU Ecolabel (dishwasher tablets) and ECOCERT (Oxi White)
- Full ingredient lists published, including INCI and CAS numbers
- No single-use plastic; boxes are cardboard
- Flexible subscriptions with no lock-in
- 30-day returns
Weaknesses
- natulim.it ships only within Italy
- Free shipping starts at €35 (€25 on subscription)
- Some kits sell out frequently
- Per-wash cost is higher than budget supermarket brands
Shipping, returns & subscriptions
- Shipping: €4.99, free on orders from €35; delivery in 48–72 hours.
- Subscriptions: save roughly 10–18% per order, free shipping from €25, change or cancel any time.
- Returns: within 30 days by emailing Natulim's support team.
- Payment: cards, PayPal, Apple Pay, Google Pay, Klarna and cash on delivery (one-off orders from €20.95).
Frequently asked questions
Is Natulim legit?
Yes. Natulim is run by Ecollim Holdings S.L., founded in Barcelona in 2020 by David Weiss Mora and LluÃs Montull. It sells in nine European markets, reports over 300,000 customers and opened a dedicated plastic-free detergent-sheet factory in Taradell, Catalonia, in 2023.
Do laundry detergent sheets actually clean as well as liquid?
For everyday loads, Natulim's sheets average 4.55/5 across more than 2,700 reviews. Heavily soiled loads or very hard water need an extra half strip, and stubborn whites benefit from an oxygen booster like Oxi White.
Does Natulim ship outside Italy?
natulim.it ships within Italy (and San Marino). Shipping is €4.99, free from €35, or free from €25 on a subscription. Natulim runs separate stores for other European countries.
Is the subscription hard to cancel?
No minimum term. You can pause, change frequency or cancel from your account, by email or WhatsApp.
Which Natulim product should I buy first?
Start with the laundry sheets — it's the flagship with by far the most reviews. If you run a dishwasher daily, the 6-in-1 tablets are the highest-rated product in the range.